Disgusting 1010 Campaign PR stunt sets back the cause of reducing carbon emissions
Update 10/5/10: Jeffrey Goldberg, a national correspondent for The Atlantic, weighs in: “This is a horrifying little film that will aid the cause of the climate-change-denial movement.” The short post is under a headline that reads, “A Complete Catastrophe for Environmentalism.” And here is evidence supporting his point, a Fox News interview with Mark Morano. (Warning: If you’re an environmentalist you may feel like YOU will explode when you hear Morano agree with the interviewer that the video could inspire unhinged environmentalist extremists to actually go out and kill people.)
Update 10/4/10: Saying that “we missed the mark,” Eugenie Harvey, director of 10:10 UK, which commissioned the “No Pressure” video, reluctantly apologized on Friday. But it didn’t seem very convincing. Today, as SONY disassociated itself from the 10:10 project, she tried a little harder, saying the group was “very sorry” if the film “distracted” from the efforts of people trying to build support for action on climate change, and that they were also “sorry to our corporate sponsors, delivery partners and board members, who have been implicated in this situation despite having no involvement in the film’s production or release.” The group would now “learn from this mistake,” she said.
Meanwhile, it’s clear that at least some people believe there was nothing wrong with the video, and that those who are skeptical of anthropogenic climate change are actually the moral equivalent of “mass murderers.” That is, in fact, what one commenter said last night at the end of my original post. See below for the full comment and my response.
As for the message of the video, it clearly seems to be that children who dare exhibit any independent thought should be blown up in front of their friends by us right-thinking adults.
That’s some “distraction,” Eugenie.
My original post begins here:
As my colleague Roger Pielke, Jr. put it in his blog today, this is the worst climate PR stunt ever. If you don’t mind watching children blowing up, watch it — and weep.
I am struggling to maintain respect for The Guardian newspaper, which says:
Our friends at the 10:10 climate change campaign have given us the scoop on this highly explosive short film, written by Britain’s top comedy screenwriter Richard Curtis, ahead of its general release.
As my headline says…